Practical writing on the business side of video: pricing, contracts, crew, and workflow. No fluff, no "content marketing." Things we'd tell a friend starting a studio.
The five channels that reliably fill a production calendar: deliberate referrals, niching, local search, agency partnerships, and the follow-up habit that beats them all.
The section order that sells, how to present the investment so it survives scrutiny, and why the fastest proposal usually wins the job.
Every section a proper call sheet needs, who sends it and when, and the mistakes that strand crews at the wrong warehouse.
When each model wins, how to move a client from day rates to packages, and the hybrid most mature studios land on.
Timecoded feedback, one consolidated voice per round, review deadlines, and approval as a button instead of a vibe.
Day rates vs. project rates, the overhead multiplier most freelancers skip, and why your "good enough" number is probably 30% low.
Real ranges by production tier, and what actually moves the number, from crew size to usage rights. Written for clients; useful for quoting.
The industry's most quietly profitable contract clause, what a "round" actually means, and the script for billing round four without losing the client.
W-9s before day one, the $600 threshold, contractor vs. employee lines, and January-you thanking September-you.
The lead-to-delivery pipeline we see in healthy studios, and where jobs actually die (hint: it's the handoffs, not the shoots).
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